Facebook made a big move in May, CEO Zuckerberg announced through live broadcast that Facebook is going to launch it’s own mall platform - Facebook Shops! One of the main goals of Facebook Shops is to make shopping seamless and empower anyone from a small business owner to a global brand to use our apps to connect with customers. Facebook Shops make it easy for small businesses to set up a single online store for customers to access on both Facebook and Instagram. After this news was released, Facebook's stock price rose to its highest in history.
The release of Facebook Shops is equivalent to the announcement of WeChat official shop tools. This is a new window of opportunity for cross-border eCommerce sellers who are familiar with selling products online! Facebook Shops will be gradually opened to users. Some of the invited accounts have already started to take action to try out the new platform and experience the operation in Facebook Shops.
Image Source: https://about.fb.com/news/2020/05/introducing-facebook-shops/
In addition to Facebook Shops, the hottest discussion in cross-border eCommerce recently is that the overseas version of TikTok may soon add a shopping cart function. TikTok is the largest short-form video platform that contains a majority of teenage users. On this platform, different users create unique videos with music or dialogues to engage a variety of audience.
Selling products through TikTok in China has become the myth of eCommerce that the world pays attention to. Adding a shopping cart link to the TiKTok short video can lead to Taobao or TikTok shops. With the great traffic of TikTok, it has gradually become a competitive choice for many eCommerce sellers.
On TikTok, the shopping cart function has not yet been opened, but it is generally expected to be opened this year. There are already many KOL opened accounts on TikTok. These celebrities put Amazon store links in their TikTok account, open social media platforms such as Instagram, Facebook, and YouTube. They publish various short videos every day to guide fans to their connected platforms for placing orders.
The core of the cross-border eCommerce seller business is to create high-quality products while constantly finding lower cost for traffic operation.
TikTok and Facebook Shops are currently in a dividend period. In particular, cross-border eCommerce sellers should not miss this big business opportunity for growing online businesses.
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