According to Korean media reports, Gmarket once again won the 2020 National Brand Competitiveness Index (NBCI: National Brand Competitiveness Index) online shopping champion, sponsored by the Korea Productivity Center, KPC. It is reported that this is the 14th time Gmarket has won this award. The National Brand Competitiveness Index is an index that ranks related brands or companies in the field by indexing selected brand image and indicators such as recognition and loyalty. Gmarket "changes (consumer) shopping methods", based on the slogan of, in the era of the epidemic, a variety of services that facilitate consumers’ shopping have been continuously launched, which has won unanimous praise from the market.
"New Life of the Month", which Gmarket first launched in February this year, is a good example. This activity integrates the service industry into online consumption through strategic cooperation with tertiary industry sellers/enterprises close to consumers' lives, and strengthens product competitiveness. Coupons launched in cooperation with mobile refueling discount platform owin, household cleaning services and games are all sub-projects of the project. With the advent of ontech (online + contactless shopping) shopping era, Gmarket, which has adopted the correct strategy, has entered the fast lane of development.
The "캐치" (Catch) service that has grasped the latest trends and directly recommends products to consumers is also very popular. The project uploads more than 10 themes every week, monthly, number, and gold. Because the latest hot issues will be prompted, the traffic accessed through ‘캐치’ will increase by about 50% every month. Creative products such as "creative daily necessities worth around 10,000 won" and "sleep pillows" are very popular in the market.
In addition, the rapid pace of new brands and manufacturers also brings fun to consumers. Gmarket also introduced the "onnuri electronic merchandise voucher settlement system" that can purchase more than 1,600 traditional market commodities. This means that Gmarket has devoted more effort than ever to help small and micro sellers who are in difficulty due to the plummeting sales caused by the epidemic.
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